Privacy Policy

Last Revised: February 2026

Platinum Wheels and Tires (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit PlatinumWheels.com or interact with our services.

Information We Collect

Personal Information

We may collect the following personal information when you interact with our website, make a purchase, or contact us:

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

How We Use Your Information

By providing your contact information, you consent to being contacted by Platinum Wheels and Tires via phone, text message, mail, and email regarding your inquiries, orders, and promotional offers. We use your information to:

SMS Communications

Our SMS messaging program is powered by Twilio.

Transactional Messages

We may send transactional text messages related to your interactions with Platinum Wheels and Tires, including:

Promotional Messages

With your consent, we may send promotional text messages including special offers, sales events, and product announcements. Promotional messages are limited to a maximum of 10 per month. Message and data rates may apply depending on your mobile carrier and plan.

SMS Consent & Opt-In

You may opt in to receive SMS messages from Platinum Wheels and Tires through the following methods:

SMS consent is not a condition of purchase. You are not required to opt in to text messages to purchase products or services from us. We do not share your consent status or phone number with third parties for their marketing purposes.

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any text message from Platinum Wheels and Tires. You will receive a one-time confirmation message acknowledging your opt-out request. After opting out, you will no longer receive promotional or transactional text messages from us.

TCPA Acknowledgement

By opting in to our SMS program, you acknowledge and agree that Platinum Wheels and Tires, or its authorized messaging partner (Twilio), may send you text messages using an automatic telephone dialing system or prerecorded/artificial voice, consistent with the Telephone Consumer Protection Act (TCPA) and applicable regulations. Your consent is not conditioned on any purchase.

Email Opt-Out

If you receive promotional emails from us, you may opt out at any time by clicking the unsubscribe link included in the email. We will process your opt-out request within 10 business days. Opting out of promotional emails will not affect transactional emails related to your orders or account.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our business, including:

These third parties are contractually obligated to use your information only for the purposes of providing services to us and are required to maintain its confidentiality.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. SMS communication records are retained for a minimum of 5 years in accordance with regulatory requirements.

Assignment

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website of any change in ownership or use of your personal information.

California Consumer Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

To exercise any of these rights, please contact us using the information provided below. We will respond to verified requests within 45 days as required by law.

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: